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Michael Borum

Social Media Consultant
Michael Borum has been working in digital media since 1994, holding in leadership positions at agencies and non-profits in technical, marketing, and creative roles. In addition to his extensive corporate experience, he established his own digital marketing agency, etherweave, in 2002, with a mission to serve writers, artists, and small non-profits. Since then, Michael has worked with over 60 authors (across multiple genres), publishing houses, and literary agencies to help them build strong and successful online presences. His clients have included authors Steve Almond, Christopher Castellani, Kevin Young, Margot Livesey, Scott Heim, Chimamanda Ngozi Adichie, Gretchen Holbrook Gerzina, Stephen McCauley, Aminatta Forna, Elinor Lipman, Michael Lowenthal, Stacy Schiff, Caryl Phillips, Tom Perrotta, Robin Hemley, Mameve Medwed, Carla Kaplan, Michael Rowe, Peter Spiegelman, Cormac McCarthy (for whom he developed a website on behalf of Knopf), Alfred A. Knopf, Zachary Shuster Harmsworth, PEN New England, and Grub Street. He resides in Boston, where he works for international non-profit Oxfam America.