Muse & the Marketplace 2018

With an infinite number of moving pieces, the often make-or-break process of publicizing a book can be daunting for authors. This can create confusion, missteps and missed opportunities when partnering with the pros who will help, whether they're your publisher's in-house team, an independent publicist, or both.

In this discussion with both an in-house and an independent publicist, you'll learn what opportunities for visibility are out there, which ones really move the needle, and what that implies about how you should focus your time, energy and conversations with your publicist. You'll also hear what steps your publicist(s) should be taking, what your expectations should be and what you can do to help make the working relationship as productive as possible. It may not be what you think.