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Saturday, April 7 • 10:30am - 11:45am
5K: Working with a Publicist: Understanding the Relationship and Getting the Most Out of It FULL
Limited Capacity full

With an infinite number of moving pieces, the often make-or-break process of publicizing a book can be daunting for authors. This can create confusion, missteps and missed opportunities when partnering with the pros who will help, whether they're your publisher's in-house team, an independent publicist, or both.

In this discussion with both an in-house and an independent publicist, you'll learn what opportunities for visibility are out there, which ones really move the needle, and what that implies about how you should focus your time, energy and conversations with your publicist. You'll also hear what steps your publicist(s) should be taking, what your expectations should be and what you can do to help make the working relationship as productive as possible. It may not be what you think.

avatar for Sharon Bially

Sharon Bially

Founder, BookSavvy Public Relations
Sharon Bially is founder and president of the BookSavvy Public Relations, named a "Best Firm for Book Launches, Publicity and Authors" by Everything PR. A lapsed novelist, she's the author of Veronica's Nap (SixOneSeven Books, 2011).In an earlier life, Sharon was an economic policy... Read More →
avatar for Taryn Roeder

Taryn Roeder

Publicist, Houghton Mifflin Harcourt
Taryn Roeder is the Associate Director of Publicity at Houghton Mifflin Harcourt. She manages Houghton Mifflin Harcourt's Boston-based publicity team and works on the publicity campaigns for dozens of books a year. Her favorite part of the process is figuring out how to translate... Read More →

Saturday April 7, 2018 10:30am - 11:45am EDT
Stuart Room - 4th Floor
  Block 5, Lecture