Muse & the Marketplace 2018

Whether it's an editor researching you before making an offer, a reader wanting to learn more about their new favorite writer, or a bookseller wanting to secure you for an event, these days your website acts as your public calling card at every stage in your career. Sure, you can hire a designer to build your site, but *you* still need to determine what content belongs there. In this workshop, author and former Hollywood marketing executive Jen Malone will marry her experiences to discuss author branding and how this can translate to your own online presence. She'll offer examples of authors who have honed theirs and lead you through exercises designed to help you cement yours. You'll learn the fundamentals every author website should include, then explore a myriad of options to expand upon those basics.